Business Pl Marketing Plan - 2493 Words

BUSINESS PLAN Bradkir Foods Derek A Rotz, Owner August 21, 2016 1. EXECUTIVE SUMMARY 1.1 Product Bradkir Foods will make premium pie filling for every pie filling need. All different types of pie filling will be made with only the best fruit and ingredients. The pie filling will be made with non GMO ingredients and all the fruit in the pie filling will be fresh ingredients. 1.2 Customers Our target audience will be any household that has a desire to make a pie or have a need for our pie filling. Pies are a must around the holidays so we target certain occasions that a pie may need to be made. 1.3 What Drives Us Although the food processing business is highly competitive, we believe that there is a place for†¦show more content†¦Working as a team to maximize the total return to our growers which is derived from: the premium we pay for their fruit, and the efficient marketing of products using their processing fruit, as well as any other products in our portfolio. 2.2 Organizational Structure Bradkir Foods is a Co-op. We will be forming a company with a board of all the fruit growers in the co-op as well as 3 internal board members. Having the growers be part of the board will let them be a part of the company they are helping to build. The 3 Internal people we will have on the board will be the President of the company, the Vice-president, as well as the Vice-president of the raw fruit department. Under the board of directors will be the vice-president of each department. Working bellow the vice -presidents will be /secretary treasurer as well as plant managers who oversees the day-to-day operation of the plant and delegates jobs for employees working on the plant. A marketing/sales manager position will also be implemented into the structure. The simplicity of the structure makes it a perfect fit for a small company like Bradkir. The organizational structure avoids being top heavy in that the responsibilities are spread out and the owners will select the roles of Presid ent; Vice-president. This allows the board to select