Sample of Expository Essay on Drug Abuse

Sample of Expository Essay on Drug AbuseIn order to write a good expository essay on drug abuse, you should consider including a sample of expository essay on drug abuse that is about drugs. This is a simple way of finding out what you should not include in your essay.Even if you are writing an essay for school, you may want to incorporate this practice into your writings. The idea is that if the person reading the essay is a student, they will get an extra point for going through your essay. It will also help them understand that in order to become a good writer, it is important to know the basics of writing.You may also want to find a sample of expository essay on drug abuse that is written by a person who has suffered from drug abuse. This will be a better way of getting some experience and to get some idea about how the sample may be used. Some will have more experience than others, but this can be a start.To begin with, find a sample of expository essay on drug abuse that is wri tten by someone who suffers from drug abuse. There are many places where you can find samples of these writings, but there are other resources as well. There are many websites that offer a variety of samples of expository essays, as well as samples of expository essays that deal with certain types of topics.One of the easiest ways to use a sample of expository essay on drug abuse that is written by someone who has experienced drug abuse is to compile all of the essays together and to read them carefully. Each sample of expository essay on drug abuse that you read will give you an idea about how to write your own essay. In addition, the essays are full of humor, so you can take some of the ideas and change them around a bit to make them fit with your own content.When you use the sample, make sure that you do not plagiarize the essay and that you take the samples and expand on them. For example, if the essay is written about drug rehab, then add in more information about how drug addi cts are able to get in touch with other drug addicts. It will also be useful to add in information about how the addict will be able to make money while at the drug rehab center.While this is a sample of expository essay on drug abuse, this is not a perfect method. While the writer is sincere in writing the essay, there is no guarantee that you will be able to write an essay as good. Still, with practice, this can be an excellent way to learn what goes into an essay that is about drug abuse.If you are unable to find a sample of expository essay on drug abuse that is written by someone who has experienced drug abuse, try searching the Internet. The most commonly used resources on the Internet are websites that offer a variety of samples of expository essays that deal with various topics. These are excellent sources for writing samples and for people who want to try writing their own expository essay on drug abuse.

Marketing Case Study of Apple Inc.

Introduction The brand image of a company is important in achieving higher sales because consumers readily purchase products which have a good reputation. Brand image is attached to the culture of the company and it is important for the stakeholders of a company to develop corporate cultures which are consistent with the national cultures.Advertising We will write a custom report sample on Marketing: Case Study of Apple Inc. specifically for you for only $16.05 $11/page Learn More Companies operating in the global markets have a big challenge to identify the cultures of different cultural groups so that they can achieve better market positions. The global markets have become turbulent and there has been a great need to establish brand cultures that are acceptable by many customers (Freeth, 2008). For example, the computer industry has been very competitive and this has forced the existing companies to adopt strategies which will improve their market posi tion. Apple is a company in this industry that has been able to develop differentiated products and has developed its brands to match the cultural needs of the consumers. This strategy has increased the sales volume of the company and Apple has been able to sustain the stiff competition in the market (Parsons Oja, 2009). Building brand culture A brand is the perception that consumers have about a particular product. To build a brand name requires filing consumers with experiences about the product. It takes time to develop a good brand image to the consumers. Brand is a psychological aspect that is reinforced by experiences about a particular product for a given period of time. Customers identify with brands which have a good history of performance in the market. Consumer loyalty is embedded on brands that they admire and they tend to re-buy such products because they have developed a good image about them (Parsons Maclaran, 2009). According to Parsons and Maclaran (2009), culture is a set of values, norms, beliefs, tastes and customs that people practice. Culture can be divided into small subcultures which become separated by invisible boundaries.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More National cultures represent the customs of a large group of people and there is need to identify subcultures in a nation so that each group is represented in the entire marketing process. Subcultures define the type of products that certain people consume. The national culture cannot be used to define the specific cultures of the people in a country. However, some countries have few subcultures and the application of national cultures becomes easier (Parsons Maclaran, 2009). There is a strong attachment between brand image and the cultural aspects of the consumers. Marketers need to address contradictions about certain brands that consumers have about brands being offered in the market. There are myths that consumers have about brands in the market and it is important that marketers identify these myths so that they can drive a positive image about the products being offered in the market. Changing myths about a product is a task that requires setting proper strategies which will lead to the adoption of the products by the consumers. Changing the myths about a product requires learning the cultural practices of the consumers so that they the marketers can change the perception the consumers have about the brands (Beverland, 2009). It is important for companies to have a clear idea about the brand requirements and the cultural attachments of the consumers. Consumers interpret brands in different ways and there is need to understand the cultural aspects of different consumers so that a company can capture the specific brand needs of the consumers they are dealing with. There is need to shift attention from producing brands with no cultural attachment t o the manufacture of brands which are cultural sensitive.Advertising We will write a custom report sample on Marketing: Case Study of Apple Inc. specifically for you for only $16.05 $11/page Learn More The brand culture of a product is developed from self concepts and performance identities. When a brand has a history of good performance, consumers tend to develop a culture that will lead to adoption of such products (Schroeder, Salzer-Mà ¶rling, 2006). Cultural icons are developed in the market and consumers compare the performance of other products with particular brands in the market. According to Parsons and Maclaran (2009), a cultural icon is something that is used as representative symbol such that consumers tend to admire such a thing. Brands which have a good history of performance are used as the reference brands and consumers will always compare the performance of other brands with such products (Beverland, 2009). Consumer collectives There are different consumer groups in the market and there is need for marketers to identify the specific groups of consumers so that they can develop products which match their needs. Identify consumer niche is an important aspect that marketers should do to improve their sales volume. A market niche is a group of consumers with specific needs and their needs are not fully satisfied. Consumers in a particular market niche have different cultural needs and there is need to develop better strategies of satisfying their needs. Identifying the brands which satisfy the needs of a consumer niche is important in developing better markets for a company. It is important for a company to identify the culture of a market niche they are targeting so that they can develop products which satisfy their needs to the maximum (Muniz O’Guinn, 2001). Consumers in a subculture have similar characteristics and they will behave in the same manner. As such, people in a particular subculture will have t he same demand for the commodities in the market.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As such, consumers in a subculture admire almost the same brands of products in the market. They have a shared consciousness for specific brands in the market (Muniz O’Guinn, 2001). Gender and consumer brand culture The role of gender differences has been identified in the advertising and promotional strategies of products. This has been applied in the development of consumer brand culture such that women have been associated with beauty products while men have been associated with products which show strength and power. Companies target specific groups of consumers when they are advertising because different gender groups have different tastes and they will prefer products which express the cultural attachment. Adverts are designed to attract the attention of potential consumers and they should be designed in a manner such that they capture the attention of the specific groups being targeted (Davis, 2009). As such, several stereotypes have been developed about different gen der groups and this requires marketers to attach the specific gender aspect in the adverts they make. For example, women who are considered to be wealthy and of high class are stereotyped to be complicated and stylish. As such, adverts focusing such group of consumers will be designed in a manner that they will imply that the products are stylish and that they fulfill the needs of the consumers (Grimm, 2008). According to Grimm (2008, para. 4) â€Å"women are supposed to be aware of the fact that they are constantly on display for others to critique. Women are supposed to put time and effort into the way they look† (Grimm 2008, para. 4). These stereotypes have been developed by people and are reflected in the consumer behavior. As such, women will be observed to be very sensitive about their looks more than men. The outward appearance is highly appreciated by women and products which create the best looks will have high demand for women. In the female world, beauty is a basic aspect that must be focused by the marketers especially when carrying out promotions and adverts. To be more categorical, city women have different tastes compared to women from the rural areas. Women from the rural areas are stereotyped to be more family oriented and they are said to have a greater sense of household products. Women from the city are stereotyped to be materialistic, independent, and money-oriented. Therefore, marketers should identify the specific group of customers to address depending on the type of products they are offering to the market (Grimm, 2008). There is an increasing gender appeal in the advertising of products and this requires marketers to identify the gender roles and cultural attachments of different products being offered in the market. However, adverts never fulfill the emotional needs of the consumers because people desire to have similar feelings as expressed in the adverts. For example, an advert about a person wearing an expensive jewel is cr eated to make an appeal to potential consumers about the need to feel great. This feeling may not be felt by the consumers who buy such products, thus adverts may sometimes create a false impression. It has been a consumer brand culture to attach the feelings expressed in adverts to the emotions of consumers when they are busying specific products (Grimm, 2008). Case study: Apple Inc. Apple Inc. is a company that specializes in the manufacture of computer software and computer hardware. In the recent past the company ventured the market for electronics and this strategy has led to the development of products such as the iPhone, iPod and other electronic products. Apple has dominated the music industry by developing music players. The company has been able to sell its products to the international community by adopting online retail marketing as well as establishing retail stores in different countries. Steve Jobs is the president of the company and he has been able to develop better strategies which have made the company successful in the global market. Despite stiff competition in the global market, Apple Inc has been able to overcome this competition by establishing differentiated products and matching the consumer demand to the products manufactured by the company. The culture of the company has been very favorable in developing innovative products which are readily acceptable in the global market. Steve Jobs established the culture of leadership and the use of new technologies to develop products which are innovative (O’Grady, 2008). The employees of the company are provided with an environment which is suitable for developing innovative products and this has been a major competitive strategy which has led to the development of better manufacturing and marketing processes. For example, in the recent past, Apple penetrated the music industry by introducing products which match the market demand. The company has sold many iTunes and iMovie products an d this was achieved after the management realized the high potential in music industry. Apple has been able to sell a lot of music products by the use of online and retail stores. The company has been able to develop effective marketing strategies which have captured a lot of consumers in the market (Ireland, Hoskisson Hitt, 2008). Building brand culture To build a brand culture, Apple has developed a strong research and marketing team that conducts research about the consumer culture and values. The company has penetrated the global markets and there has been a great challenge about learning and operating in a multicultural market environment. The company has been able to develop a strong brand name in the local and regional markets. Apple enjoys a high level of consumer loyalty because many people have been able to adopt the products of the company. Both individual and corporate consumers are targeted by the company and this has led to the adoption of the products of the company in many countries (Kahney, 2005). The brand culture of Apple products is based on innovation and this has been a major aspect that consumers attach to the products of the company. The management of the company has encouraged the employees to come up with innovative technologies so that they can differentiate the products offered in the global markets. Apple has been able to develop differentiated products and this has been a competitive strategy that has made the company overcome the stiff competition in the market. Competitors such as Microsoft, IBM, Dell Companies have been a major stabling block towards the success of Apple (McGrath, 2001). These companies have dominated the market for a long period even before Apple was established. Due to their long history in the computer market, they have been able to develop a strong market foundation such that other companies which enter the market find it challenging to win the demand of the customers. After establishing Apple Company, Ste ve Jobs and Steve Wozniak developed a culture of innovation such that other companies were unable to compete successfully in production of products similar to those of Apple. The company has experienced several challenges especially about consumer acceptance and cultural differences in the different markets in which the company operates. To overcome these challenges the management of the company has been able to come up with policies of capturing consumer loyalty for the brands offered in the market and in the recent market situation, Apple has the highest level of consumer loyalty. This aspect has improved the competitive position of the company and the management has established strategies to maintain (Ireland, Hoskisson Hitt, 2008). Knowing the national culture of a country is very important to the management of Apple Inc. because it helps develop marketing strategies which are suitable for specific markets. In most cases the national cultures represent the subcultures for the p roducts sold by the company. Therefore, the existence of subcultures does not affect to a great extent the sale of the products of Apple. The management identifies the national cultures of the countries they operate in so that they can decide how to approach such markets. Culture has impact on the sale of music and Apple has employed people from different backgrounds so that they can sell the products of the company according to the cultural practices of the consumers. The company has embarked on the strategy of employing the nationals of a country in which they operate. This strategy has helped reduce cultural conflicts that may arise due to cultural differences (Royer, 2005). The brands of Apple Inc. have become an icon in the market such that people have started identifying these products as a representative of other products in the market. Iconicity of Apple products is explained by the high consumer loyalty for such products in local and global markets. Apple has dominated the music industry and this has made the company improve its image. Apple has become an icon in the establishment of online music industry because the company has been able to sell a lot of its products through this system. Apple has established the myth of creativity and innovation in the computer industry. It is through its innovative strategies that the company has been able to create products with a high demand in the market (O’Grady, 2008). Consumer collectives Tiffany Co. is a company which provides a good example of brands with a specific consumer group. The company specializes in the manufacture of jewels and other beauty products. Most of the consumers of the products of the company are women. There is a general perception in the market that the products of the company are expensive and that they depict a certain class. Women have associated the brands of the company with class and as such people wearing products of the company are highly respected (Grimm, 2008). On the other hand, Apple has developed products for specific consumer groups in the market. Apple has been able to target almost all the consumer groups in the market by diversifying the range of products offered in the market. Product diversification and differentiation have been strategies which have been adopted by the company and this strategy has been successful in achieving more sales. The company has manufactured many products which are sold in different markets. The company does not only focus on the corporate customers but also individual consumers. This strategy has increased the sales because the company has been able to achieve consumer loyalty for most of its products (Kahney, 2005). The iPod and iMovie products have targeted the young generation and this has made the company to achieve great sales because this group of consumers has been very responsive to the products. On the other hand, the iPhone, MacBook and other new computer hardware products have focused on the educat ed people. Due to the increasing number of educated people in many countries, computer products have gained an increasing demand in the recent past. Apple has developed products which match the consumer demand for these products and the company has generated more sales from such products (Sherry Fischer, 2009). Gender and consumer brand culture Consumer brand culture has been expressed in the promotion of products for Apple Inc. apple has been able to identify the consumer needs and the company manufactures products which are appealing to different cultural groups as well as different age groups. It has been a stereotype that modern music targets the youths more than the old age. Apple has used these stereotypes to develop products such as iTunes, iPods, iPhones and iMovies which target the young generation (Hart-Davis, 2009). This strategy has attracted a large number of consumers and the company has become very competitive in the sale of music products in the global market. The c ompany sells music, movies and modern phones which target the young generation. A culture has been developed such that modern music is being sold over the internet. To capture more customers, Apple has introduced online retail stores where consumers can access most of the products through online channels. There have been minimal influences on the gender roles in purchasing products from the company (Ireland, Hoskisson Hitt, 2008). Apple has used different strategies of marketing its products to different gender groups in the market. Women have the purchasing behavior of associating with classy brands. This purchasing behavior has also been displayed in the sale of music products. Women prefer music products which represent a certain class while men have different purchasing behaviors depending on their background and life experiences. Conclusion Brands are developed to satisfy the needs of the consumers. Developing a strong brand image is a great challenge to many companies and req uires investing a lot of resources. There is a positive correlation between a brand image and the culture of the customers. To establish a strong brand image it is important for the management of a company to identify the cultural needs of the people. Apple is a company that has been successful in the implementation of modern technologies. The company has been able to establish competitive products by identifying consumer needs and fulfilling these needs by adopting modern technologies in the production of their products. Apple has penetrated into the music industry by identifying the cultural needs of the consumers in different countries. The management of the company should continue doing a lot of research about the products and their cultural attachment in various markets so that it can maintain its market position. Bibliography Beverland, M. (2009). Building Brand Authenticity: 7 Habits of Iconic Brands. New York, NY: Palgrave Macmillan. Davis, John A. (2009). Competitive succes s, how branding adds value. West Sussex, UK: John Wiley and Sons. Freeth, P. (2008). Nlp in business. Warwickshire, UK: Communications In Action. Grimm, K. (2008). Tiffany Co: Representation of women in advertising [Internet]. Version 5. Knol. Web. Hart-Davis, G. (2009). How to do everything IPod, IPhone ITunes, fifth edition. New York, NY: McGraw Hill Professional. Ireland, Duane R., Hoskisson, Robert E. and Hitt, Michael A. (2008). Understanding business strategy: Concepts and cases. United Kingdom, UK. Cengage Learning. Kahney, L. (2005). The cult of iPod. San Francisco, CA: No Starch Press. McGrath, Michael E. (2001). Product strategy for high technology companies: accelerating your business to web speed. New York, NY: McGraw-Hill Professional. Muniz, Albert M and O’Guinn Thomas C. (2001). Brand Community. Journal of Consumer Researc, 27(4): 412-432. O’Grady, Jason D. (2008). Apple Inc. Westport, CT: ABC-CLIO. Parsons, E. and Maclaran, P. (2009). Contemporary iss ues in marketing and consumer research. London: Elsevier. Parsons, Jamrich J. and Oja, D. (2009). New perspectives on computer concepts 2010, brief. Boston, MA: Cengage Learning. Royer, S. (2005). Strategic management and Online selling: creating competitive advantage with intangible Web goods. New York, NY: Routledge. Sherry, John F. Fischer, E. (2009). Explorations in consumer culture theory. Taylor Francis. New York, NY: Routledge. Schroeder, Jonathan E. and Salzer-Mà ¶rling, M. (2006). Brand culture. New York, NY: Taylor Francis. This report on Marketing: Case Study of Apple Inc. was written and submitted by user Madeleine U. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

2pacs Greatness Essays

2pacs Greatness Essays 2pacs Greatness Essay 2pacs Greatness Essay The Don of Rap People often complain about how obnoxious hip/hop and rap are. However, those same people that claim these things have not heard the beauty or rawness of what rap truly stems from, emotion. Tupac Amaru Shakur brings an emotion in his music and through that emotion he brings a heavy influence to the listener; everything from his deep, distinct vocals to his poetic words, not to mention his monumental beats and memorable music. Thus making Tupac Shakur the best rapper to have ever lived. However not everyone believes this. Some people believe that rappers such as The Notorious B. I. G. and Eminem have qualified themselves as the best of all time. Some even believe that Tupac is not the best because he has a limited amount of music because of his death in 1996, preventing production of his music. There are also those who think that Tupac flip flops too much from east coast to west coast and his glorification of violence and abuse of women. The fact of the matter is that what Tupac said and rapped about had â€Å"thug-life† as a basis for rap a career; however, someone would have to listen to his music to see that there was more than violence but rather love. In regards to another rapper being better than Tupac, one would have to look at arguably his closest competition. The Notorious B. I. G and Eminem are arguably the closest. There is a list of things that make a rapper great. That list consists of combining lyrical genius with an emotional voice, and whether or not they can collaborate those two things with memorable music. There is also something else that needs to be brought to the table when labeling whether a rapper is great or not and that is when there is a dominant, unique quality, something special that can set her or him apart from the rest of the field. In Tupac’s case it was his ability to write Shakespearean-like poetry. In Tupac’s compilation of poetry in The Rose That Grew From Concrete, in a poem called â€Å"In the Event of My Demise†, he clearly let’s the reader know what he stands for, â€Å"In the event of my demise when my heart can beat no more I hope I die for a principle or a belief that I had lived for†¦Ã¢â‚¬ (p. 150). Furthermore in an interview on May 8, 2008 with Emmy winner Thom Sharp, who is currently my music teacher at CSUF, when asked how he would describe Tupac’s music, he said, â€Å"It is simply talented poetry. This is that emotion which he is capable of triggering in the reader or listener. He is essentially saying that whatever purpose he had lived for he hopes he brings with him in death because in his eyes that is a logical death and that his life had meaning and brought meaning to others. The question now is simply, â€Å"does Tupac accomplish these things? à ¢â‚¬  Yes he does and it stems from the life that he lead and what he went through. The life Tupac lead also set him apart from the other ‘thugs’ that surrounded him. Tupac is the only rapper who makes the listener feel like they are in the situation that he is portraying, whatever that may be. Emmit Price, an ethnomusicologist of Northeastern University asserted in the Harvard Gazette on April 17, 2003 , â€Å"Tupac as a prolific artist driven by a terrible sense of urgency who struggled to unify mind, body, and spirit. † Price commented further, â€Å"He was also very similar to the rest of us-a work in progress. † Price is essentially saying that Tupac is on our level and wants us to feel that personal connection through the unification that he struggles with. This is an interesting statement and holds truth but more than that it is an important aspect as to why he is the best ever. Even though listeners are not on Tupac’s level in a literal sense, they are mentally. He gets personal with the listener and that is something that his fans thrive off of, that personal relationship that the listener feels with Tupac. To those that believe that Tupac has a limited amount of music they are surely mistaken and simply uninformed. Ever since Tupac’s death in 1996, Afeni Shakur decided to do something about her son’s talent. According to 2paclegacy. com, â€Å"Afeni Shakur founded Amaru Entertainment/Records in 1997 as a way to legitimately release the huge catalog of unreleased work he completed before his physical passing. Of all of Tupac’s discography six out of his twelve albums were posthumous, meaning they came after his death. This is in large part because of his mother starting Amaru Entertainment/Records, but maybe more than that the fans that he has gained even after his death. After all he was the perfect example of death being anot her part of life. To prove wrong all those people who say he doesn’t have enough music, he is listed in the Guinness Book of Records 2003, â€Å"as the best-selling rap artist†. It also says, â€Å"US rap legend 2Pac has certified US album sales of 33. million up to the end of 2001, and has had more hits after his death (at the age of 25 in September 1996) than he amassed when he was alive. † (p. 188). Those staggering numbers should quiet anyone that says he does not have enough music because apparently the people of the world can not get enough of him, before and after death. To illustrate further his role and importance in ‘gangsta’ rap, in a recent survey on the campus of California State University, Fullerton and at the Block of Orange, 68% of all respondents when asked who there favorite gangsta rapper was, if they had to choose would be Tupac Shakur. This just proves that his music and spirit live on to this day through his always growing fan base. In regards to Tupac flip flopping too much from east coast to west coast and not being true to his â€Å"hoods†, this is what makes his greatness shine. The funny thing is that he does not disrespect other hoods, rather recognizes them and feels for their everyday struggles. He makes this evident in a song called â€Å"My Block (Remix)† off his album â€Å"Stay True†, â€Å"to all my blocks out there†¦Baltimore, The Jungle( in Marina City), Los Angeles, yeah that’s my block too. That is an important aspect to being a gangsta rapper in earning respect from everyone around him or her. That is how they build their reputation and gain their fans and with that one can and would see the haters fade away. That was his innate ability to just bring people of all types of backgrounds together. That is a talent and something that was all started from Tupac. When referring about his violence and abuse of women in his lyrics, one has to take a step back and put things in perspective. In the Harvard Gazette on April 17, 2003, from the academic symposium entitled, â€Å"All Eyes on Me: Tupac Shakur and the Search for the Modern Folk Hero†, and the article by Ken Gewertz, a member of that audience that day asked a panelist about the issue of violence and abuse of women in his lyrics and Mark Anthony Neal of the State University of New York, Albany replied with, â€Å"Well he’s (Tupac) a walking contradiction, but because of that, he makes the process of being an intellectual accessible to ordinary people. This is a very valid point and just goes to prove the point of why he is the best. He shows he is the best because he wanted and wants even in death for his music to be for everyone and anyone; from the man on the corner working for a dime, or the business man in L. A. sitting at his desk working on his next big engineering project. It is for those people, it is for all of the people in this world. Tupac’s experience is also something that made him the best; the word experience meaning life of the streets and the struggles and pain that he had to go through to be the best. All the fame that he gained through rap all came with a price. What other rapper or even person can say that they were arrested a dozen times in the same year, served a prison sentence in the same year and released a multi platinum record while serving that prison sentence in the same year. Here is the answer: no one! Tupac was a leader and had many followers. Although he is known for that mentality of being ‘solo’ and ‘him against the world’, but what does one expect from an individual who came from a household with a mom as a crack addict and no father? He took it upon himself to make something of him self. And in this world and in this time of age there can be no better role model, no greater rapper, than someone who rose up against so many adversities when it is so easy to just quit. From the police to the fame, it seemed as if he couldn’t be left alone. His yearning to be left alone is what ultimately led to his death. With his death also came a void for someone to fill in the rap industry, to take the torch and carry it. However, there has been a struggle for that leader/icon of rap to be produced since Tupac’s death in 1996. It is almost like he is still carrying that torch with him still on his back. He is still the icon and is still the greatest and most influential rapper of all time.